Attending this year’s Kitchen & Bath Industry Show (KBIS) in Chicago next month? Check out this compelling preview on NKBA.com to get some insight on what to expect at the world’s largest kitchen-and-bath show in April.

Sergio Zyman (billed the “World’s first Chief Marketing Officer”), will give the much-anticipated opening keynote address on how kitchen-and-bath professionals can market and differentiate themselves from the competition. Also on the roster: former The Apprentice winner Bill Rancic, who will dish his entrepreneurial insight, and Generational Insight President Cam Marston, who will address sales and marketing techniques for today’s buyers, who represent four different generations (and therefore biases, expectations, and values).

And that’s in addition to the more than 700 companies, manufacturers and suppliers on the floor exhibiting the latest and greatest in kitchen and bath design.

Guy Gunter will continue to keep you posted on the hottest trends coming of one of the world’s top trade shows. In the mean time, enjoy the NKBA’s preview.